Sales and Marketing Guru with 15 years of experience.
Science, Electronics, Marketing Management : VMV College
MBA/PGDM : PG Dept Amravati University
Experience in business consulting in India - business development, research design, project management, client servicing,
P&L. Runs a boutique firm.
- Engagement Categories
– “Go-To” Market Strategy
– Automobile Clinics
– Brand Equity, Advertising Research
– Business and Functional Analysis
Indian Marketing & Consumer Research
– Customer and Employee Satisfaction Survey
– Ethnography Studies
– Market Feasibility and Opportunity Assessment
– Market Segmentation, New Product Development and Concept
- Business Consulting - India Market Entry, Foreign
– India Entry Studies and Business Plan (Market Sizing & Feasibility)
– Partner / Distributor / Customer Identification & Implementation
Vibrant India Marketing & Consumer Research
– Market Development, Customer Identification
– Competitive Landscape
– Government and Foreign Trade Regulations and Duties
– Company Formation, Registrations, Payroll and Taxation
– Location Analysis
- Some of the Industries worked with -
Automotive and Transportation
Financial Services – Banks, Financial
Investment Institution, Insurance
Lifestyle and Luxury Goods
Consumer Durables, FMCG and Food Products, Machinery and
Chemicals Healthcare and Pharmaceuticals Retail
Dairy Hospitality Telecom- mobile handsets, handhelds, concepts,
Engineering IT (Products- Hardware, Software,
Apps, Services) and E-Commerce
Travel and Tourism
- Marketing Research (Consumer, B2B, Industrial, Public)
– Qualitative, Quantitative, CSAT, B2B
– Trend Spotting – Demographics, Market & Cultural
– Market Sizing and Feasibility
– Competition and Competitive Landscape
- Worked on several market studies including feasibility and user feedback from Industrial Machines (like one for a Swiss company which makes machinery fro Printing on packaging materials (like hardened cups for dairy sector) or a company from USA, called Littleford Day Inc, which makes industrial mixers for iron ore plants. Also worked on projects in which companies from steel, automotive and power sector were a user sector which involved interaction was with key decision makers in those companies.
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