Project Scope: Communication Strategy and Delivery Plan for GCC of a Manufacturing Firm Our client, a GCC (Global Capability Center) of a manufacturing firm, required the development of a structured and strategic communication framework to strengthen both internal and external engagement. The scope was defined in two phases:

Step 1: Communication Strategy and 6-Month Delivery Plan
-The client required the creation of an overarching communication strategy aligned with organizational goals.
Initial activities included:
-Conducting meetings with the COO and department heads
-Understanding communication challenges, expectations, and target audiences
-Defining clear communication objectives across departments
Based on these insights, the requirement included:
-Drafting a 6-month communication plan covering internal and external stakeholders
-Presenting the plan to leadership for feedback and alignment
-Finalizing and prioritizing initiatives based on feasibility and business impact
-Identifying departmental resources to support execution

Indicative internal communication elements included:
-Revamp of the employee-facing website
-Encouragement of employee-generated content
-Development of internal newsletters and intranet
-Dashboards to showcase employee and company achievements
-Fireside Chats with the COO and leadership
-Employee Brand Pride Survey
-Creation of Brand Wall and Hall of Fame
-Compilation of the Indec Growth Story catalogue/book
-Creation of digital employee certificates for platforms like LinkedIn

Employee engagement initiatives were to include:
-“Success Speaks” sessions featuring employee milestones
-Brand-focused knowledge-sharing sessions

Media and external communication components included:
-Use of social media for strategic storytelling
-Virtual celebrations of employee success
-Outreach to journalists for workplace recognition features
-Coordination with Saint-Gobain PR for joint narratives
-Press articles, trade magazine write-ups, and leadership interviews (including support from freelance PR professionals)
-Monthly emailers showcasing project success stories
-Development of an e-brochure if required
-Additional topics identified for communication integration included:
GenAI, BPF, AMS3.0, experience innovation, and command center initiatives

Step 2: Future Communication Planning and Institutionalization
-The client also required a review of the communication strategy at the end of the six-month cycle to incorporate learnings and realign the approach if needed.
-A future 1-year communication plan was to be created, including:
-Defined frequency and cadence for internal and external communications
-Templatized formats for consistency and efficiency
-Formation of internal teams responsible for communication execution
-Development of a guidelines document for communication content and tone
-Implementation of a monitoring and reporting mechanism to measure communication effectiveness and employee engagement

-A structured communication framework was developed, aligned with the GCC’s strategic priorities and cultural context.
-A detailed 6-month delivery plan was created, covering internal and external communication themes, channels, and stakeholder responsibilities.
-Multiple initiatives have been rolled out, including leadership visibility formats, employee engagement programs, and enhanced digital content across internal platforms.
-Select external storytelling initiatives have been activated, with early traction seen in social media and PR channels.
-Internal ownership models are being put in place, with departments nominating communication leads and contributing to content pipelines.
-Standard formats, frequency cadences, and content guidelines are being developed to institutionalize consistency.
-A performance monitoring framework is in progress to assess communication impact and engagement.
-The project is ongoing, with learnings being continuously integrated to refine the future 1-year plan.