Address by Manpreet Singh Ahuja - CDO at PwC India
Bringing to you Mr Manpreet Singh Ahuja’s thoughts on the present and future state of Gig Hiring in India!
Being the Chief Digital Officer of PwC, which engages 3000 gig professionals on various projects,
Mr. Manpreet brought a very nuanced view of the Gig Economy to our discussion.
He talked about the significance flexible hiring holds and the shift in thinking in modern professionals.
He discussed how hiring has evolved over the years, bringing to question some fundamental premises such as the role of flexibility, work life balance, and purpose and meaningfulness in engagements.
He also talked about how professionals now want to get rewarded for outcomes, as opposed to time spent in office.
He then stated how the Gig Economy becomes a very suitable model of employment for achieving some of these modern objectives professionals aspire for, as well as being able to fulfill the need for niche project-specific skills.
Finally, he also shared the several major steps PwC has taken
towards being a welcoming workplace towards Gig Professionals.
We’re thankful to Manpreet for sharing his perspective and his first hand experience engaging gig professionals at a large scale!