MARKETING


In an increasingly competitive and changing business world, IndusGuru Marketing Consultants help companies develop unique marketing strategies to meet their business objectives. They provide inputs to develop the right marketing strategy covering the 4P’s of marketing – namely Product (how to develop the product or service value proposition for the customer, how to brand), Price (how to price and position the product vs competition), Place (what channels to use to reach the customer) and Promotion (how to promote and advertise the product).

  • Business Development
  • Digital Marketing Strategy
  • Marketing & Brand Management
  • New product development
  • PR & Media
  • Sales Strategy and Effectiveness
  • Market Research
  • Go-To-Market Strategy

BUSINESS DEVELOPMENT

IndusGuru Consultants can help you identify ways to grow and develop your business by identifying and focusing on key customers and accounts and establish a process to manage these accounts to win more business.

DIGITAL MARKETING STRATEGY

IndusGuru Consultants can help you leverage Digital channels to reach, influence and engage your consumers more effectively – including Social Media Management, Search Engine Optimisation and Digital Advertising

MARKETING AND BRAND MANAGEMENT

IndusGuru Consultants help you design and execute effective marketing and brand strategies, including designing the right marketing mix, promotion and pricing strategy and brand positioning

NEW PRODUCT DEVELOPMENT

IndusGuru Consultants can help you understand consumer trends, behaviours and preferences – so that you can develop winning New Product Ideas as well as manage the process from Idea-to-Launch

PR AND MEDIA

IndusGuru Consultants can help you design effective Public Relations and Media Strategy and help you execute by engaging with the right agencies and building the right partnerships

SALES STRATEGY AND EFFECTIVENESS

IndusGuru Consultants can help you assess the effectiveness of your Sales organisation and processes- as well as design the execute the right Sales Strategy. We can also design and deliver Sales Effectiveness Training programs for sales teams across a range of industries

MARKET RESEARCH

IndusGuru Consultants can help you understand your customers and markets – by undertaking customised Research that can help you identify high potential areas of demand, consumer preferences and behaviours as well as effectiveness of your Marketing efforts – so you can design better Marketing strategies

GO-TO-MARKET STRATEGY

IndusGuru Consultants can help you develop the best approach to “Go-To-Market” – choose your target customers, right distribution model and channels, relevant positioning, pricing and enabling sales organisation – to reach your target customer base. This includes helping you identify and engage the right distribution and channel partners