Sales and Marketing
/ Not for Profit [ India ]
6 Months
A PR and Corporate Communications Expert For A Impact Investment Fund In Mumbai
CLIENT:
A Health Fund, part of a large business House is focussed in eradicating infectious diseases like Malaria and TB
CONSULTANT:
An expert with 18+ years of experience in Brand Strategy, Business Development & Networking, Cross-media communication planning, Branding and cross media execution experience Handling of Events, PR, Corporate Communication and Digital Brand Marketing, Internal Branding and Brand Engagement. Cross Industry experience starting with Real Estate, FMCG, Retail, Destination brands, Media brands, Space branding, Commodity and Fibre branding, Fashion, Political and personality brands.
ASSIGNMENT:
The client was an Impact Investment fund focused on investing in medical technologies across screening diagnostics, remote diagnostics, and healthcare data & analytics. It had been growing and expanding its investment portfolio, which included several high-impact medical technology companies operating in the non-communicable disease diagnostics space.
The fund was looking for a PR and Corporate Communications expert to help drive its external visibility and stakeholder management, including events, roundtables, media engagement, and strategic communications initiatives.
The fund was looking for a PR and Corporate Communications expert to help drive its external visibility and stakeholder management, including events, roundtables, media engagement, and strategic communications initiatives.
OUTCOME:
-Strengthened the fund’s external visibility and positioning as a credible impact investor in medical technology and non-communicable disease diagnostics.
-Enhanced stakeholder engagement through well-curated events, roundtables, and consistent media outreach, resulting in stronger ecosystem relationships.
-Established a clear and cohesive communication narrative across platforms, improving brand recall and thought leadership among policymakers, investors, and healthcare partners.
-Enhanced stakeholder engagement through well-curated events, roundtables, and consistent media outreach, resulting in stronger ecosystem relationships.
-Established a clear and cohesive communication narrative across platforms, improving brand recall and thought leadership among policymakers, investors, and healthcare partners.