Sales and Marketing / FMCG [ India ]

3 months

FMCG Sales Acceleration & Field Execution

CLIENT:
A Large Global Consulting Firm
CONSULTANT:
A senior sales and operations leader with 23 years of extensive expertise in FMCG, food and beverages in channels such as modern trade and e-commerce. He also has hands-on FMCG sales experience and exposure to sales acceleration, distributor management, and field execution.
ASSIGNMENT:
To accelerate FMCG sales performance by strengthening on-ground execution, distributor effectiveness, and trade-led growth initiatives over a 3–4 month engagement.
OUTCOME:
Our client, a Global Consulting Firm onboarded the expert as an extended execution support for the sales leadership team. The expert worked closely with Regional and Zonal Sales Managers to drive performance reviews, conduct field visits with frontline teams, identify growth bottlenecks using sales data and market insights, and design and implement trade schemes and BTL activation initiatives to improve secondary sales and market penetration.