Sales and Marketing / Banking and Financial Services [ India ]

8 months

Corporate Marketing Content Lead to work in the Financial Services vertical of an Indian Multinational Business Conglomerate

CLIENT:
An Indian multinational conglomerate
CONSULTANT:
A Digital Marketing consultant with 15+ years of experience in Digital, Branding, Performance Marketing, customer journey mapping & generating leads. Experience for various industries including IT, BFSI, NBFC & FMCG. ( B2C & B2B). He has worked on Brand Positioning & communication for 8 sectors serviced by U GRO Capita. He has also worked on Brand Values for internal employees and preparing a yearly calendar of all brand related events & working with agencies for fulfilment as well as researching all relevant places for branding in digital including PR spots & digital spaces in all sectors we operate.
ASSIGNMENT:
The client wanted a marketing & strategy expert to ideate, strategize, and execute content for all marketing communications including the website, social media, and product-related content. This role also involved driving the employer brand using various content strategies and execution techniques.
OUTCOME:
The consultant worked closely with the client team for the ideation and implementation of marketing channels for improved reach.