ACADEMIC QUALIFICATIONS

B.Com: Agra University, Agra

PGCBM: XLRI, Jamshedpur

PROFILE SUMMARY

Seasoned finance leader with extensive international experience across Asia, Europe, and emerging markets, including CXO roles and leadership of a professional services firm. Expertise in transforming startups into high-revenue businesses, FDI and PE funding, financial governance, strategic growth, regulatory compliance, ERP implementation, SOP rollout, internal control frameworks, M&A, operational efficiencies and stakeholder negotiations. Experienced across FMCG, pharma, media, beverages, banking and other multi-industry environments, with hands-on exposure to IFRS, Indian GAAP, US GAAP and region-specific accounting standards.

CONSULTING EXPERIENCE

10 years

EXPERIENCE HIGHLIGHTS

Pentagram Consulting Executive Search Firm
Managing Partner & CFO 2015 - 2025
- Currently Y2015-25 – Managing Partner & CFO – Pentagram Consulting Executive Search Firm consulting Big4 – E&Y, KPMG, Deloitte, Grant Thornton, Accenture, etc. Responsible for development and implementation of business strategy, business finance and borrowings, financial accounting, Statutory audits & reporting, regulatory & tax compliances, client service agreements management to ensure scaling up business into large & sustainable operations.

Carlsberg Group
Finance & Business Planning Director June’13 to Nov’14
- Appointed as Director and Company Secretary on the Board of Myanmar Carlsberg Co. Ltd, representing Carlsberg Group’s interest in Joint Venture in Myanmar, to establish greenfield brewery and set start-up business operations.
- Key assignment is to develop long term business strategy, build regulatory framework by obtaining all necessary approvals/licenses, establish financial discipline/controls in a cash society and establish IT infrastructure including ERP implementation
Regional Controlling Director – Asia & Africa Oct’12 to May’13
- Head of controlling in Asia & Africa region of Carlsberg Group operations, Leading 4 Controllers
- Strategic business planning & reviews for the region
- Restructure efficient entity structures to optimize cost & taxes ensuring full regulatory compliance
- Controller role to ensure financial and reporting discipline
Carlsberg India
CFO & Director Finance Feb-08 to Sept’12
- Head of Finance, IT, Procurement, Legal & Admin, Leading team of 45 staff including 6 GMs: delivered;
- Turn around company into cash profits [Revenue growth from Rs.10cr. to Rs.1,000cr. in 5 years]
- Raised Rs.+1000cr. FDI and Borrowings to fuel growth.
- Obtained Govt. financial incentives Rs.100cr.
- Asia Role Model in (a) ERP implementation, (b) SOP implementation for financial discipline and controls and (c) developing MIS Reporting System for analytical quality and transparency
- Won Asia Finance Excellence Award 2011 & Asia’s Best Business Plan Award
- Liaison with State Govt. Ministers, Secretaries and Associations on excise policy matters.

Music Broadcast Pvt. Ltd.
CFO & EVP Aug’07 to Feb’08
- Music Broadcast Pvt. Ltd is a media company having national network of radio stations in India.
- Head of Finance, IT, Legal, Co. secretarial & Admin; Led team of 12 staff including 2 GM: Delivered;
- Improvised Royalty accounting policies
- Put business critical legal proceedings on fast track to mitigate large business risks
Dr. Reddy's Laboratories
CFO BF-Unit - Sr. Director May’06 to Aug’07
- Dr. Reddy’s is a USD 3bn Indian Pharmaceutical multinational SOX complied company
- CFO – BFRoW Business Unit (around 45 countries operations), led team of 15 staff including 4 GMs - Hands-on experience in dealing with JV Partners and Distributors in China, Hong Kong, Thailand, South Africa, Australia, Russia, Mexico, Kazak, Ukraine, Turkey, Middle East and South East – Vietnam, Singapore, Sri Lanka & Myanmar

Fosters India Ltd
Chief Financial Officer Sept’03 to May’06
- CFO & Head of IT, Legal, Co. secretarial & Admin; Supervision of 12 staff including 2 GM: Delivered
- Turn around company into profits, taken out from clutch of Sick Companies Act
- Distribution network set-up by appointment of Distributors/C&F & Promoters
- Improve regulatory compliances and manage company secretarial department
Cadbury Schweppes Group
Various positions Oct’97 to Sept’03
- 4 different roles in a USD 12bn confectionery MNC
- Finance controller, Cadbury’s India (Based in Mumbai, India)
- Consolidation of 11 location accounts & reporting under UK GAAP & SAP/Hyperion
- Integration of Pfizer’s Bubble Gum business into Cadbury’s Candy Business, on global acquisition
- Sr. Business Analyst, Cadbury Schweppes, UK (Based in Birmingham, United Kingdom)
- Develop strategy for non-core business expansion of Cadbury’s – travel retail, franchise business, etc.
- Project Leader – VBC Project, Cadbury India, (Based in Mumbai, India)
- Establish new analysis & review system to support fact base strategy development
- Factory Finance Manager, Cadbury India, (Based in Gwalior, India)

Other companies
Other companies Oct’97 and earlier
- Different roles with key deliveries ;
- Negotiated bank borrowings of Rs.100cr from consortium of 4 nationalized banks
- Worked on first IPO of the Company

International and Professional Experience
Leadership and International Experience 2008 - 2025
- Last assignment +6 years with Carlsberg Group, a Danish multinational, 4th largest beer company in world, USD 12b turnover
- Worked in countries – India, United Kingdom, Hong Kong and Myanmar at positions – Board Member, CFO, Regional Director, Sr.VP, Finance Controller, Business Planning Director, Business Analyst, etc.
- Currently offering fractional CFO services to SMEs, startups, and growth-stage firms seeking leadership in finance transformation, compliance, and capital management.
- Highlights – multi-cultural, multi-industry, multi-functional, start-up/mature business experience.
- i) Transformed startup operations into ₹1,000–2,000 Cr revenue businesses across FMCG, pharma, media and alco-beverages.
- ii) Structured and raised over ₹1,000 Cr in FDI, debt, and PE funding; managed financial due diligence and investor relations.
- iii) Fractional CFO expertise in regulatory compliance, ERP implementation, SOP rollout, and internal control frameworks.
- iv) Successfully led greenfield setups, joint ventures, and market entry in India, Myanmar, and other Asian markets.
- v) Advised CEOs and Boards on strategic finance, M&A, operational efficiencies, and stakeholder negotiations.
- vi) Built high-performing finance teams with strong succession planning and risk governance structures.
- vii) Hands-on with IFRS, Indian GAAP, US GAAP (SOX), and region-specific accounting standards in UK, Myanmar, and Australia.