ACADEMIC QUALIFICATIONS

BE/BTech: VJTI

MBA/PGDM: IIM Ahmedabad

PROFILE SUMMARY

A seasoned business leader with 28+ years of experience driving revenue growth, building and scaling businesses, and managing large P&L portfolios. Strong track record in leading cross-functional teams, shaping strategy, and delivering market expansion across domestic and international markets. Has built high-impact brand ecosystems and driven category transformation through customer-centric and digital-first approaches. Known for launching new products, strengthening partner networks, and improving customer experience at scale. Combines strategic thinking with execution focus to deliver sustained business growth.

CONSULTING EXPERIENCE

1 years

EXPERIENCE HIGHLIGHTS

Marketing, Brand Strategy, Digital & Category transformation :
Led Marketing and Brand strategy as CMO of Asian Paints across a ₹18,000 Cr decorative portfolio, across Indian and global markets. Over 25+ years at one of India's most admired consumer brands. Architected the strategic repositioning from a paint company to a décor solutions brand.
Reshaped brand architecture, category narratives and consumer positioning across the portfolio. Drove Digital transformation, premiumisation,
Revitalised luxury brands and restored margins despite intense competitive pressure.
Steered 300 Cr + in annual media investment
Delivered 20+ TVCs and iconic brand platforms including #HarGharKuchKehtaHai, Beautiful Homes and "Where The Heart Is" Drove a Digital First transformation of the marketing engine and forged corporate partnerships with Google and Meta.
Built the Retail experiences across store formats and Contractor & Architects engagement and loyalty platforms.

Building New Businesses/Categories:
Proven track record of building new categories /verticals in mature markets across Asian Paints and JSW.

Built Smartcare Waterproofing at Asian Paints into an ₹850 Cr business and the #2 market position against a dominant incumbent, through product innovation, channel disruption and a new GTM model that redefined category practice. Subsequently scaled Waterproofing across international markets to ~10% of AP Global turnover. Transformed luxury Wood Coatings into a ₹1,000 Cr business in 3 years with 10% market share gain, through high-end expansion, international partnerships and a décor-led narrative. Built Painting Tools into a ₹400 Cr business. At JSW Paints, accelerated Wood Coatings to 5% of key-market revenue within a year.

B2B Business Head with P&L ownership.
Experienced in building and leading B2B businesses in the Paints and Building Materials industry.
Built JSW Paints' B2B Sales vertical from the ground up as Business Head, with full P&L accountability. Grew revenue from ₹8 Cr to ₹90 Cr in 2 years, leading a 150 member pan-India sales team. Established the complete operating engine, Sales GTM, Marketing, CRM & analytics and a B2B influencer ecosystem. Drove cross-business integration with JSW Steel & Cement to unlock enterprise-wide synergies and accelerate market impact.

Innovation and New Product Development:
Over two decades of experience building and running innovation and NPD engines in the paints and building materials space. At Asian Paints, overhauled the NPD process, reduced time-to-market by ~50% and launched 20+ breakthrough products generating ₹800 Cr over 4 years. At JSW Paints, established a company-wide innovation framework, launched 19 new products in 2 years and delivered impact projects spanning AI, customer experience and new category concepts.

Customer Centricity and Culture transformation :
Led organisation-wide customer culture transformation at Asian Paints, partnering directly with the CEO. Engaged 1,000+ employees through structured interventions across functions, redesigned processes to prioritise the end-customer, and leveraged actionable insights for sharper commercial outcomes. Reduced customer complaints by 26%, lifted NPS from 46 to 72, and delivered a unified customer experience across businesses through tech-enabled service platforms. Partnered with HBS faculty and global consultants to drive cross-functional alignment and workability across the enterprise.

Strategy, Sales Excellence and Influencer Ecosystems :
Member of the Executive Committee at JSW Paints and the Operating Council at Asian Paints, partnering with the CEO and Board on company-wide strategy, sales operational excellence and strategic initiatives that enhanced market positioning in highly competitive markets.
Deep capability in designing and scaling influencer ecosystems as a strategic growth lever: Built and executed a contractor loyalty programme engaging contractors through a digital-first architecture, driving meaningful secondary sales growth and brand advocacy. Led an Architect & Interior Designer engagement strategy across 1000+ firms, building a substantial projects pipeline and cementing brand and colour authority with design professionals.