ACADEMIC QUALIFICATIONS

BCom: University of Delhi

PROFILE SUMMARY

Strategic Sales and Market Expansion Leader with over 30 years of experience across FMCG, Beverages & Alco-bev industries, building & scaling brands in complex & emerging markets. Known for Strategy-led growth spanning GT, MT, Ecom, offpremise, on-premise and non-traditional channels, addressing varied consumer segments from mass to premium, across multiple age groups and usage occasions, with deep strength in demand creation, occasion expansion and ecosystem partnerships. Proven expertise in strategy building, cross-functional leadership and capability building to drive sustained market leadership and long-term value creation.

CONSULTING EXPERIENCE

1 years

EXPERIENCE HIGHLIGHTS

RED BULL INDIA PRIVATE LIMITED
Director January 2017 – December 2025- Built the On-Premise (HORECA) channel from scratch, establishing Red Bull as the exclusive energy drink across premium bars, hotels, clubs and nightlife. - Created early consumption and experiential activation models. - Scaled nationally and expanded consumption into cinemas, QSR/LSR/FSR, cafés, universities, etc.National On – Premise Manager October 2008 – January 2017- Joined Red Bull India at market entry stage.

SABMILLER INDIA
Business Head – On premise (Central Region) December 2007 – September 2008- Drove the relaunch of Haywards 2000 to reverse declining market share.Business Head – Maharashtra December 2004 – December 2007- Led Maharashtra market with responsibilities for P&L, market share recovery, etc.

RADICO KHAITAN LIMITED
Deputy General Manager October 2004 - December 2004- Supported senior leadership during a transition phase, with responsibility for commercial oversight.

DIAGEO
Zonal Manager – North 2002 – September 2004- Built a strong foundation in off-premise distribution and retail execution.Area Sales Manager, Mumbai 2000 - 2002Area Sales Executive, Mumbai October 1997 - 2000Sales Officer, Mumbai November 1996 – September 1997- Managed off-trade–led growth with on-trade, institutional and travel retail channels.

HEINZ INDIA
Sales Representative October 1994 – October 1996- Led distribution, primary and secondary sales across retail, wholesale and rural markets.