SASH
25 Years, Strategy
Strategic Business & Brand Transformation Leader | Digital Innovation & Growth Specialist
INDUSTRY
ACADEMIC QUALIFICATIONS
BCom: St. Xavier's College, Kolkata
MBA/PGDM: XLRI Jamshedpur
PROFILE SUMMARY
Seasoned executive with 25+ years of leadership experience across global brands, retail, sports, fashion, and emerging technology sectors. Proven track record in scaling businesses, driving brand transformation, accelerating revenue growth, and building high-performing teams across corporate and entrepreneurial environments.
CONSULTING EXPERIENCE
10 years
EXPERIENCE HIGHLIGHTS
Chief Business Officer (Strategy / Sales / BD) | SSIPL Retail Ltd
Led the Sports Footwear Manufacturing Division to achieve 300% growth within four years, resulting in a successful strategic exit to a publicly listed company.
Co-Founder & Managing Director | Qplexus Pvt. Ltd
Built and scaled a reputed B2B enterprise specializing in sales, distribution, logistics, and ecommerce operations across multiple sectors.
Brand Director, Reebok South Asia | Adidas Group India
Positioned Reebok as India’s #1 preferred teenage brand in 2011 and strengthened brand trust ahead of major global competitors.
General Manager – Retail & Specialty Business | Reebok India
Expanded Reebok’s retail presence from inception to over 800 exclusive stores nationwide while launching innovative retail formats for women and juniors.
Director, Marketing & Product | Reebok India
Led high-impact national campaigns and product launches, including the Hex Ride footwear campaign featuring MS Dhoni and Bipasha Basu.
Area Sales Manager | Coca-Cola
Drove rapid market share growth in Ahmedabad from 48% to 63% within 10 months through focused channel optimization and trade activation strategies.
