ACADEMIC QUALIFICATIONS

Bachelor of Commerce: Mithibai College of Commerce and Economics, Mumbai

PGDBA: Lala Lajpatrai Academy of Management Studies, Mumbai

PROFILE SUMMARY

The consultant is a seasoned growth and marketing strategist with over 25 years of leadership experience spanning consumer brands, high-growth startups, and global enterprises. As a Fractional CMO and business advisor, he partners with founders, CEOs, and leadership teams to design go-to-market strategies, strengthen brand positioning, optimize media investments, and accelerate commercial growth. His experience includes leading marketing at Byju's, advising Sequoia Capital India's portfolio companies, managing HUL's $700M South Asia media portfolio, and driving transformation for brands across FMCG, EdTech, Healthcare, D2C, and Technology. He combines strategic thinking with hands-on execution, helping organizations build scalable growth engines, improve marketing effectiveness, and deliver sustainable business outcomes.

CONSULTING EXPERIENCE

3 years

EXPERIENCE HIGHLIGHTS

Self-Employed — Independent Brand & Business Consultant | Fractional CMO Jun 2024 – Present - Partnering with founders to design and execute marketing strategy, GTM architecture, and growth systems. - Designed GTM strategies for companies like Axis My India, Atomberg Technologies, and Brainly Inc.

Think and Learn Pvt. Ltd. (Byju’s) — SVP & Head of Marketing Jan 2018 – Oct 2024 - Led marketing for Byju’s, with full P&L accountability. - Scaled Byju’s to 100M+ subscribers and delivered significant cost savings.

Sequoia Capital India — VP & Head of Media Jan 2015 – Dec 2017 - Strategic GTM and media advisor to Sequoia’s India portfolio. - Led GTM strategy for 60+ portfolio companies.Hindustan Unilever Limited — Media Director, South Asia Mar 2008 – Dec 2014 - Managed Unilever’s media portfolio across South Asia. - Delivered significant media cost efficiency improvements.

Colgate Palmolive India — Country Media Manager Jul 2007 – Feb 2008 - Led media strategies based on consumer insights and competitive benchmarking.

Mindshare Fulcrum — Business Director Jan 2000 – Jun 2007 - Led integrated media planning for Unilever’s portfolios. - Developed innovative trading templates.

Indian Express Newspapers — Senior Sales Executive May 1998 – Dec 1999 - Achieved high revenue through premium ad placements.