DEAG
26 Years, Sales and Marketing
Functional & Skill Development: Sales Effectiveness
INDUSTRY
ACADEMIC QUALIFICATIONS
BE/BTech: Technological Institute of Textiles, Bhiwani
MBA/PGDM: IIM Calcutta
PROFILE SUMMARY
Sales training & consulting focused on helping our client companies in their performance improvement initiatives that help execute strategy effectively through the sales force.
Helped multiple companies with setting new sales targets and integrating sales objectives of newly merged companies along with guiding companies to reach targets and salesforces to perform based on set targets. Coach the Coach (On field Coaching to SOs) : Colgate Palmolive, Pidilite, Royal Canin
Developing First Time Manager’s capabilities : Colgate Palmolive
CONSULTING EXPERIENCE
6 years
EXPERIENCE HIGHLIGHTS
An alumnus of IIM Calcutta has spent 20 years in sales leadership roles in consumer products/services companies like Asian Paints (6 years) , Idea Cellular, Motorola India and Colgate Palmolive. Has been associated with a series of multifunctional projects related to Go-To-Market & channel effectiveness and was certified Global trainer with Colgate Palmolive for various programs related to channel management, sales team effectiveness and frontline leadership enhancement
Shopper Marketing Fundamentals : Himalaya
Key Account Management : Himalaya Drug Company, JK Helene Curtis & Mars Pet Food
Customer Development : Mars
Unlocking Market Potential : Pidilite
Coach the Coach ( On field Coaching to SOs) : Colgate Palmolive, Pidilite, Royal Canin
Developing First Time Manager’s capabilities : Colgate Palmolive
Sales Territory Management : Pidilite, Godrej Tyson Foods, Royal canin
Leading DSR Teams to Win : Godrej Consumer
Direct Sales capability & management : Saint Gobain Glass, Dish TV, Phillips, Godrej Tyson Foods
Negotiating to win : Phillips
Data Informed Sales Planning : Godrej Consumer
Evaluation of Distributor costs, benchmark the same across sizes and geos and recommend right Remuneration structure : Colgate Palmolive
Evaluating the Go-To-Market status and recommending the changes required for achieving the next 1000 cr : Himalaya
Others
Designing and Executing Assessment Centre/ Development Centre for Sales force : Pidilite
Executing Assessments of Sales Managers on a defined competency framework : Pidilite & Himalaya
Runs a sales training & consulting boutique firm focused on helping our client companies in their performance improvement initiatives that help execute strategy effectively through the sales force
Supports you in addressing the three fundamentals of a strong sales culture:
Readiness of your Sales Organization and Talent,
Ongoing development of your Sales force,
The ability to sustain higher levels of growth and profitability
Services offered
Customized Sales Training Solutions
Sales Solutions Consulting
Competency Assessment and Development of frontline sales team and Field Managers
Performance Coaching
Define Sales Process & Policies
Workshops for Managers
Distributor Management : Mars Pet Food , Mars Chocolates, Himalaya Drug Company & Shell
Traditional Trade Management : Himalaya Drug Company, J K Helene Curtis ( Park Avenue), Marico, Himalaya Drug Company, Wildcraft
Sales Planning & Execution : Mars Pet Food, Royal Canin, Pidilite, Godrej Consumer
Data based decision making : Phillips
Developing Go To Market & Distribution strategy: Himalaya Drug Company
