MUKA
23 Years, Sales and Marketing
Consumer Healthcare and Business Transformation Consultant
INDUSTRY
ACADEMIC QUALIFICATIONS
MBBS: Dr D Y Patil Medical College, Mumbai University
MD – Preventive & Social Medicine: L. Tilak Municipal Medical College
PROFILE SUMMARY
Consumer Health, Wellness and Healthcare business leader with expertise in general management, commercial excellence, business transformation, growth strategy, strategic partnerships, P&L leadership, brand building, market expansion and go-to-market strategy across pharmaceuticals, FMCG, consumer healthcare, wellness and HealthTech sectors. Has led large-scale portfolios, built high-performing teams, driven business growth, commercial innovation, omnichannel strategy and strategic partnerships across India, GCC and MENAT markets while advising organizations through consulting engagements and board leadership.
CONSULTING EXPERIENCE
3 years
EXPERIENCE HIGHLIGHTS
CareNow HealthCare Private Limited
Board Member 02.2024 - Present
- Scaled venture valuation by 9x to ₹270 Cr within two years through strategic partnerships and innovative commercialization models
- Executed strategic levers to augment product credibility – Clinical trial, USFDA license & more.
- Grew the customer base from just 3 customers to now 46 partners across diverse sectors.
- Established licensing agreements generating ₹7 Crores annual recurring revenue
- Remapped our business framework to be more customer problem-centric.
Elevative Consultancy
Founder & Board Member 11.2023 - Present
- Created a ₹4 Cr. annual turnover consultancy from scratch
- Cultivated a base of 16 partners through efficient project execution across Pharma, FMCH and HealthTech Companies. Colgate, Dabur, MSD, Nutrify, Bayer and more
- Delivered +280 bps growth in chemist channel performance through redesigned GTM architecture
- Secured Indian Dental Association endorsement & access to 100,000 HCPs
Torrent Pharmaceuticals
Cluster Vice President Consumer HealthCare 11.2022 - 09.2023
- Delivered +22% portfolio growth in a highly competitive environment
- Energized growth trajectory across 6 flagship brands - Shelcal, Unienzyme, Tedibar, Ahaglow, Vizylac, Nexpro.
- Delivered ₹86 Cr incremental revenue growth
- Conceived and executed the renewed 5P strategy for the CHC portfolio – with launch in 90 days including ATL, BTL and Digital Strategy.
- Developed the new OTC distribution channel and eCommerce business verticals
- Developed omnichannel commercial strategy spanning Traditional Trade, Modern Trade, eCommerce and ePharmacy.
- Ensured effective teamwork between BWell, UVA, Curatio, Sigma & CHC teams across all levels.
Colgate-Palmolive
Customer Development Team Leader 08.2018 - 11.2022
- Grew pharmacy business 1.8X within three years
- Elevated Colgate ranking from #7 to #2 within pharmacy retail channel
- Managed strategic partnerships with key trade partners like Nahdi, Dawaa, Boots & more
- Delivered +48% sales growth for Meridol – the only successful launch outside Europe
- Improved partner ROI by +23%
- Redesigned trade investment architecture to enhance our margin by 4%
Head – Professional Oral Care, MENAT Region 08.2015 - 07.2018
- Optimized deployment strategies across MENAT markets
- Expanded HCP professional reach by 20%, 1.6x in key markets
- Increased business contribution by 244%
- Setup regional distributor-led growth model
- Signed MOUs with local Dental Associations & Key Govt. Dental institutions
Head – Professional Oral Care, India 05.2008 - 12.2014
- Led Colgate's Professional Oral Care business, driving category expansion through professional recommendation and consumer education programs.
- Delivered +26% growth for Sensitive Pro Relief through GTM redesign and focused professional engagement.
- Built Colgate's first large-scale government and NGO partnership platform, expanding program reach by 5X.
- Developed and launched DentistFirst, one of Colgate India's earliest digital engagement ecosystems for healthcare professionals and students.
- Introduced innovative dispensing and professional activation models that strengthened recommendation and adoption across the dental ecosystem.
Pfizer India
Business Unit Head – OTX Portfolio 01.2015 - 07.2015
- Revived stagnant ₹800 Cr business to 9% growth from L3Y 2% CAGR, within 6 months.
- Generated ₹60Cr incremental revenue led by Becosules & Gelusil.
- Optimized the BU P&L by 3 margin points by portfolio & inventory optimization.
- Expanded retail penetration by 22%
- Reached 350,000+ pharmacies
- Increased prescriptions 3.2X through BOOST platform
- Brand Growth : Becosules +86% I Gelusil +24%
Unichem Laboratories
Dy. General Manager Marketing 03.2007 - 04.2008
Liva Healthcare now Zydus
Senior Marketing Manager 06.2004 - 02.2007
Indchemie Health Specialties
Senior Product Manager 01.2004 - 05.2004
Indegene Lifesystems
Senior Project Manager 06.2002 - 12.2003
