MUKA

23 Years, Sales and Marketing
ADDRESS

Mumbai

Maharashtra

EXPERTISE AREA
Domains
Sales and Marketing
Strategy
Sub Domains
Business Development
Business Transformation
Growth Strategy
Marketing and Brand Management
New Market Entry
Sales Strategy
Consumer Healthcare and Business Transformation Consultant
INDUSTRY
Consulting
FMCG
Healthcare Services
Pharmaceuticals
ACADEMIC QUALIFICATIONS

MBBS: Dr D Y Patil Medical College, Mumbai University

MD – Preventive & Social Medicine: L. Tilak Municipal Medical College

PROFILE SUMMARY

Consumer Health, Wellness and Healthcare business leader with expertise in general management, commercial excellence, business transformation, growth strategy, strategic partnerships, P&L leadership, brand building, market expansion and go-to-market strategy across pharmaceuticals, FMCG, consumer healthcare, wellness and HealthTech sectors. Has led large-scale portfolios, built high-performing teams, driven business growth, commercial innovation, omnichannel strategy and strategic partnerships across India, GCC and MENAT markets while advising organizations through consulting engagements and board leadership.

CONSULTING EXPERIENCE

3 years

EXPERIENCE HIGHLIGHTS

CareNow HealthCare Private Limited
Board Member 02.2024 - Present
- Scaled venture valuation by 9x to ₹270 Cr within two years through strategic partnerships and innovative commercialization models
- Executed strategic levers to augment product credibility – Clinical trial, USFDA license & more.
- Grew the customer base from just 3 customers to now 46 partners across diverse sectors.
- Established licensing agreements generating ₹7 Crores annual recurring revenue
- Remapped our business framework to be more customer problem-centric.

Elevative Consultancy
Founder & Board Member 11.2023 - Present
- Created a ₹4 Cr. annual turnover consultancy from scratch
- Cultivated a base of 16 partners through efficient project execution across Pharma, FMCH and HealthTech Companies. Colgate, Dabur, MSD, Nutrify, Bayer and more
- Delivered +280 bps growth in chemist channel performance through redesigned GTM architecture
- Secured Indian Dental Association endorsement & access to 100,000 HCPs

Torrent Pharmaceuticals
Cluster Vice President Consumer HealthCare 11.2022 - 09.2023
- Delivered +22% portfolio growth in a highly competitive environment
- Energized growth trajectory across 6 flagship brands - Shelcal, Unienzyme, Tedibar, Ahaglow, Vizylac, Nexpro.
- Delivered ₹86 Cr incremental revenue growth
- Conceived and executed the renewed 5P strategy for the CHC portfolio – with launch in 90 days including ATL, BTL and Digital Strategy.
- Developed the new OTC distribution channel and eCommerce business verticals
- Developed omnichannel commercial strategy spanning Traditional Trade, Modern Trade, eCommerce and ePharmacy.
- Ensured effective teamwork between BWell, UVA, Curatio, Sigma & CHC teams across all levels.

Colgate-Palmolive
Customer Development Team Leader 08.2018 - 11.2022
- Grew pharmacy business 1.8X within three years
- Elevated Colgate ranking from #7 to #2 within pharmacy retail channel
- Managed strategic partnerships with key trade partners like Nahdi, Dawaa, Boots & more
- Delivered +48% sales growth for Meridol – the only successful launch outside Europe
- Improved partner ROI by +23%
- Redesigned trade investment architecture to enhance our margin by 4%
Head – Professional Oral Care, MENAT Region 08.2015 - 07.2018
- Optimized deployment strategies across MENAT markets
- Expanded HCP professional reach by 20%, 1.6x in key markets
- Increased business contribution by 244%
- Setup regional distributor-led growth model
- Signed MOUs with local Dental Associations & Key Govt. Dental institutions
Head – Professional Oral Care, India 05.2008 - 12.2014
- Led Colgate's Professional Oral Care business, driving category expansion through professional recommendation and consumer education programs.
- Delivered +26% growth for Sensitive Pro Relief through GTM redesign and focused professional engagement.
- Built Colgate's first large-scale government and NGO partnership platform, expanding program reach by 5X.
- Developed and launched DentistFirst, one of Colgate India's earliest digital engagement ecosystems for healthcare professionals and students.
- Introduced innovative dispensing and professional activation models that strengthened recommendation and adoption across the dental ecosystem.

Pfizer India
Business Unit Head – OTX Portfolio 01.2015 - 07.2015
- Revived stagnant ₹800 Cr business to 9% growth from L3Y 2% CAGR, within 6 months.
- Generated ₹60Cr incremental revenue led by Becosules & Gelusil.
- Optimized the BU P&L by 3 margin points by portfolio & inventory optimization.
- Expanded retail penetration by 22%
- Reached 350,000+ pharmacies
- Increased prescriptions 3.2X through BOOST platform
- Brand Growth : Becosules +86% I Gelusil +24%

Unichem Laboratories
Dy. General Manager Marketing 03.2007 - 04.2008
Liva Healthcare now Zydus
Senior Marketing Manager 06.2004 - 02.2007
Indchemie Health Specialties
Senior Product Manager 01.2004 - 05.2004
Indegene Lifesystems
Senior Project Manager 06.2002 - 12.2003