ACADEMIC QUALIFICATIONS

BA Economics: Lucknow University, Lucknow

MBA/PGDM: Allahabad University, Allahabad

PROFILE SUMMARY

Strategic Marketing & Brand Leader with experience building brand strategy, driving integrated marketing, and shaping corporate reputation across sports-tech, fintech, aviation, logistics, and education sectors. Played a pivotal role in scaling Dream Sports from a startup with 4M users to India's leading sports-tech platform with 250M users, establishing the company's brand credibility, policy positioning, and corporate reputation during a period of intense regulatory scrutiny. Led end-to-end brand architecture, ATL/BTL campaigns, and media partnerships with a strong focus on ROI optimisation, message amplification, and sustainable brand growth.

CONSULTING EXPERIENCE

1 years

EXPERIENCE HIGHLIGHTS

CIFDAQ, MumbaiChief Brand & Communications Officer April – September 2025- Developed the Brand & Comm function from scratch. Defined brand positioning narrative & visual identity to position CIFDAQ as a next-gen fintech & Web3 ecosystem.- Strategised equity-based media deals for this pre-revenue, pre-product startup.

Dream Sports (Dream11), MumbaiVP Comms - Brand, Corporate, Policy Feb 2016 – Feb 2025- Launched holistic brand, corporate & policy communication functions- Managed annual budgets of ~Rs 35 Cr covering brand + PR + events + sponsorships- Brand Communications:- Devised brand identity and positioning for Dream Sports & all its brands - Dream11, FanCode, DreamSetGo, DreamSportsFoundation- Built & steered a team of 14 delivering Brand Communications, PR, Digital & Social Content Strategy & Online Reputation Management (ORM).- Conceptualised and launched the “Dream Responsibly” campaign featuring Dream11 users- Launched Dream11's first marketing campaign - ‘Yahan Cricket Jeetega’ with Harsha Bhogle, O&M as the creative agency.

KOOH Sports (Now Sports Village), MumbaiSr. Manager, Brand Comm 2013 – 2016- Partnership with the ‘Rajasthan Royals’ for Cricket academies.- Launched Speedstar Season 2, attracting 10,000+ athletes with Griffith University & the Athletic Federation of India.

Zee Learn, MumbaiBrand & Communications Manager 2012 – 2013

FedEx India, MumbaiAssistant Manager, Marketing 2010 – 2012

Jet Airways, MumbaiBrand Executive 2007 – 2010