PUGA

16 Years, Sales and Marketing
ADDRESS

Ahmedabad

Gujarat

EXPERTISE AREA
Domains
Sales and Marketing
Strategy
Sub Domains
Business Plan Creation
Growth Strategy
Market Research
New Market Entry
Strategy, Market Research and Advisory services to Healthcare and Pharma industry
INDUSTRY
Healthcare Services
Pharmaceuticals
ACADEMIC QUALIFICATIONS

MBBS: Gujarat University

MBA/PGDM: Indian Institute of Management Kozhikode

PROFILE SUMMARY

A MBBS with experience on Strategy, Market Research and Growth to Healthcare and Pharma Companies.. Leads a Boutique firm with strong domain in all aspects of Healthcare Business; specific experience in Digital Health portfolio strategy and Healthcare Market trend / landscape assessment

CONSULTING EXPERIENCE

12 years

EXPERIENCE HIGHLIGHTS

▪ Consulted 1mg, India’s leading online healthcare platform for 2.5+ years on development of digital offerings, content roadmap, physician engagement roadmap and patient support service offerings
▪ Developed and refined strategy for growth, market, sales, recruitment, healthcare worker training, upskilling, etc. for Advino (home healthcare company) for past 4+ years
▪ Developed growth and stakeholder engagement strategy for 5 APAC countries for women’s health portfolio of a large pharma, including detailed assessment of various stakeholder influences and interactions
▪ Developed a business case & market entry strategy for glaucoma treatment portfolio for a leading ophthalmology treatment manufacturer to enter India
▪ Developed a competitor benchmarking model a 3-year roadmap to assess medical affairs department maturity for a leading pharma company, and
▪ Conduced assessment of innovation landscape for one of leading biopharma manufacturer, identifying key threats to biopharma business
▪ Developed Big Data strategy, functional architecture and a 5 year development roadmap for a large multi-national pharma company


He has done extensive work in terms of understanding healthcare innovation and the digital health landscape across the world in the last 5 years. He maintains a database of 1500+ companies that we track on an ongoing basis, which helps as an accelerator in terms of advising his clients.

As an example, he is currently working with ALJ Group (based out of Saudi Arabia) to formulate their digital health portfolio strategy, both for investments and collaboration. We worked with them to develop their investment philosophy, portfolio strategy, screening criteria, identified 1000+ targets and screened to ~50 companies for an initial round of evaluation. He is now in the stage where he is working on outreach to these companies, evaluating them in detail based on portfolio fitment and finalizing the investment / collaboration model.

Similarly he works from time to time with the large MNC pharma companies in the US, to help scan the digital landscape and identify partners for their portfolio.

Co-founded, developed product strategy and go-to-market strategy for a real-world evidence based analytics platform company within Deloitte, focused on providing analytical services for healthcare providers and pharma companies. Helped grow the organization from a founding team of 5 members to a 200+ people organization, secure pilot clients and develop a sustainable market offering.

Develop a comprehensive market landscape assessment for an EMR company to venture into Precision Medicine space in the US market. Developed a comprehensive market overview, range of 50+ use cases, identified and prioritized focus areas for the initial platform, and develop a build/buy/collaborate matrix structure to support GTM. Client was able to leverage the insights and based on that shape an initial offering to secure beta clients.

Worked with 3-4 different healthcare startups with their growth plans and business case to raise funding

Develop a GTM strategy for a Japenese opthalmology drug manufacturer (focused on glaucoma) for entry into India market. Conducted primary research to support business case development, segment prioritized and go-to-market plan.

Engaged with 1mg in terms of process improvement,very good understanding of the Pharmacy business
Also have an online pharmacy platform/software to assist in improved customer engagement

He has a strong understanding of the medical devices manufacturing landscape in India, including the key drivers, challenges, manufacturing clusters, success stories, processes, etc. He used to drive Investment Promotion for the Medical Devices Park near Hyderabad in Telangana for the Govt of Telangana, and during that time worked with various local and MNC companies to invest in manufacturing. One of the marquee deals he worked on was for a large indian medical divices manufacturer to invest Rs. 300 crores to build their manufacturing facility in Hyderabad.

Currently, he is working with MN Park with Genome Valley to develop their strategy, value proposition, and interface with various investors interested in starting their India manufacturing journey.