ASKU

36 Years, Operations
ADDRESS

Bengaluru

Karnataka

EXPERTISE AREA
Domains
Operations
Strategy
Sub Domains
Cost Reduction
Distributor / Dealer Network
Procurement
Supply Chain and Logistics
FMCG | Supply Chain | Go To Market Solutions for Traditional Trade FMCG business.
INDUSTRY
FMCG
Food and Beverages
ACADEMIC QUALIFICATIONS

BTECH: University of Kerala , Trivandrum

MBA/PGDM: Indian Institute of Management , Indore

PROFILE SUMMARY

A supply chain leader with extensive experience of SC domain expertise specializing in cost & time effective end-to-end supply chain solutions.

CONSULTING EXPERIENCE

3 years

EXPERIENCE HIGHLIGHTS

Britannia Industries Ltd;
Executive Office; Bangalore April ’18 to April 2024
Head Replenishment (Supply Chain)

Design and Implement Sustainable Supply Chain Strategies to support growth
-Led end-to-end Demand and Supply Planning Processes for Domestic and International Business across Business verticals (bakery, Dairy, Snacks) to support the NOI of 2 Bn $ ( 16000 Cr INR )
- Led the Customer Service & Logistics involving Service to Sales, managing process controls at DC to Distributors
Managed the Logistics cost of approx. 6000 Mn INR ( 80 Mn $) for domestic business
- Led and delivered Optimized Export Service levels for the International Business
- Provided Continuous Improvement through Cost Efficiency Program to deliver 5% + of Replenishment Costs YOY
- Engaged and Led a motivate Replenishment team of 80 members
-Digitalized the SC front end through Control Tower Management using best in class Technology

PepsiCo India Holdings Ltd April ‘04 - March ‘18
Director Supply Chain Transformation - Planning and Logistics, India Region Jan’15 – Mar ‘18

Key Responsibilities included:
- Develop and implement supply chain automation strategy to support the Transformation of PepsiCo India Business (Foods and Beverage )
- Support the GTM Transformation to build profitable service models for Traditional Trade ( 90% )
-Led and implement “Integrated Supply Chain Planning strategies” for the business to create a “Future Ready “business model delivering best in class Service levels at Optimized Cost and Inventory levels for PepsiCo India Region.
- Led the SC Transformation for GTM Scale Distribution Partners for India Region teams to deliver best in class Service levels and robust Operating Processes, Supporting the Transformational GTM Scale Distributor Model
- Implemented various Supply Chain Programs focused on Inventory for PepsiCo India in the areas of Inventory Diagnostics ( PepsiCo Automated
Inventory Diagnostic ) , Vendor Managed Inventory , SAP enabled MRP to drive DOH reduction by 40 % over the period 2016 ~ 2018
- Led India Region to create Planning Capability using JDA through pilot in India for Sector roll out working process with Sector Global teams

Director Supply Chain – PepsiCo India Beverages Jan 2012 – Dec 2014
- Delivered best in class Service Levels at optimum costs to support the NR and NOPBIT of the India Beverage COBO business; – Exit Fill rate of
93 % for OT and 5 % OOS for TT business – Accountable for Planning , Customer Service and Logistics
- Developed and implemented strategies over short and long term to support 9% CAGR of the INR 6,000cr business to better SC costs for COBO and influence FOBO decisions
- Led a team of 35 across sub functions of demand &supply planning, logistics and customer service spanning across 1500 distributors, 60 DC’s
80 organized trade and 5 large on-premise customers
-Implemented Continuous Replenishment System to leverage Working Capital gains and reduce skew in sales, reducing SC operating Costs
- Implemented productivity projects to achieve year-on-year productivity of 4 % negating inflation on a sustainable basis, major among these being:
-Delivered 4% compressible productivity from 2012-14 (INR 600Mn) with Logistics projects for cost reduction from the INR 4500 Mn logistics budget
-Used tech intervention as a governance mechanism to improve truck loadability; drove operational efficiency in outbound logistics from company as well as 3rd party logistics providers
-Led Power of one Foods +Beverage (PO1), integrated projects for creating lean and responsive supply chain for both, foods and beverages in the areas of logistics and planning
- Implemented SAP MRP for India beverage to make material planning process through SAP which led to reduced write off by 40 % ~
-Restructured the India SC Beverage Team and developed Capability to support Productivity
-Created a centralized and integrated logistics vertical to meet present & future needs of the company to deliver on going logistics productivity
-Reallocated resources which resulted in 10% reduction in headcount including 20% at the senior level,
-Led and developed a pipeline for the supply chain division to have a bench of ‘ready now & ready later’ talent to ensure BCP
- Led the Power of One ( Foods + Beverage ) to roll out the new Operating Model supporting a lean and productive SC organization – 35 %
reduction in Head count and reducing the no of layers to create empowered employees
- Managed Team of 40 SC PepsiCo Employees and approx. 150 contract employees across the Regions and HQ in India Region

Director Supply Chain – India: Frito-Lay (PepsiCo Foods) Division Mar 2004 – Dec 2011
Apr 08 - Dec 11 Executive Vice President & Director Supply Chain PepsiCo Foods Ltd
Mar 06 – Mar 08 Vice President Supply Chain: Foods Division
Mar 04 – Mar 06 General Manager Supply Chain: Foods Division
Member: PepsiCo India (Frito-Lay) Executive Committee
- End to End accountability for Customer service and logistics delivering best in class Service Levels, cost optimization and reducing overall
obsolescence and wastages
- Led implementation of SOP processes in Frito-Lay India in 2005 – Revamped the Supply Review of S& OP to Integrate Potato supply chain ensuring predictable year round Potato availability
-Created strategic plans to augment plant capacity to support growth of the company; delivered ‘move’ productivity targets year on year for
improved NOPBIT
-Implemented Demand Planning process supported with Technology to create end to end processes capability- this enabled it to transform
from cost to service delivery model supporting growth
-Partnered with Commercial teams to Implemented 3rd Party Logistics and Direct Delivery Service Model across key locations- Improved fill
rate improved from 79% to 91% over a 3y period – delivering Operating productivity of 12 %
-Reduced working capital and supported cash flow targets through Inventory Management Programs which brought down stock holding by
35% to 10 days
- Led the Implementation of first of its kind WMS to improve efficiency in the 3 rd party Warehouses
- Re designed the Outbound Logistics Model at a Plant in Punjab by consolidating Primary and Secondary Distribution to turnaround the
inefficient freight Model (Unionized) to profitable model – Plant profitability from Red to Green enabling expansion plans – 40 % reduction in Operating Freight costs
- Awarded for best SC Professional for the work in ‘Supply Chain Transformation’ in 2008 by the Chairman of PepsiCo International
-Felicitated as Supply Chain Personality of the Year 2008 & PepsiCo was adjudged ‘Best Food Supply Chain Company’ in 2009 by the Supply
Chain Leadership Council / KPMG forum
-Talent Management of 35 SC PepsiCo pay roll employees and 200 + Contract Employees to ensure runs efficiently

Godrej Tea Limited, Mumbai Head - Operations & IT Sept 2002 – Mar 2004
- Set up Supply Chain – People Process and Technology to ensure a vertical Start Up of the new Organization in three months for launch in Dec
2002
-Handled IT funs part of the business set up plans
- Partnered with bus-iness to develop aligned supply chain strategy with long term business plan running a fully integrated demand planning,
supply chain planning, logistics and customer service
- Procurement of FG / Co Pack operations to deliver the optimize WC targets