PROJECT INFORMATION

Client Description

A Leading Sports Company

Project Title

Go to Market Strategy A Leading Sports Company

Project Objective

To engage a Go To Market Strategist to expand the business based on a FMCG model-Pan India basis.

Project Description

One of the leading sports wear brand of India based at new Delhi. Most of the Indian teams wear their sports wear in the international competitions like Olympic, Asian games etc. The present position in the segment of Active sports wear(sports wear used by the players while playing) is No.1 in India compared to international brands like Adidas,Reebok,Puma etc. Currently manufacturing Track suits,T.Shirts,Lowers,Shorts,Playing kits, Kit bags, socks etc. Annual turn over is 68 Crores,have more than 3000 sports shop dealers(selling sports goods) across pan India and several ready made garments showrooms selling their products   To engage a Go To Market Strategist to expand the business on a FMCG model- Pan India basis, following the likes of Jockey,VIP,Amul Macho,Rupa etc.  Project to be based out of Delhi

Desired profile characteristics


Main domain

Strategy
Marketing

Sub-domain

Business Plan Creation
Growth Strategy
Market Research
New Market Entry

Industries

Retail
FMCG

Expected Duration

4-6