PROJECT INFORMATION

Client Description

Indian subsidiary of one of the world's largest Chemical companies, engaged in development and marketing of Care Chemicals

Project Title

BtoB GoToMarket Model

Project Objective

Develop a new go-to-market model for the care chemicals business for emerging customer accounts

Project Description

We are a global company with a strong franchise in Care chemicals- including hygiene, personal care, home care and industrial cleaning. We are looking for expert assistance to help us create - Go-to-market strategy for differentiating us and capturing a fair share of the value we create for our key customer segments. Alternate revenue models, beyond current “product based” one Facilitate brainstorming and option development and commercial evaluation Potentially hand-hold / guide implementation

Desired profile characteristics


Main domain

Strategy
Marketing

Sub-domain

Business Plan Creation
Growth Strategy
New Market Entry

Industries

Chemicals

Expected Duration

8 Weeks